Over the past few years, I’ve hosted summits, spoken in summits, helped clients build summits, and worked behind the scenes on dozens of events. And somewhere along the way, I started noticing a pattern.

Some summits created incredible relationships, clients, and opportunities. Others created burnout, misalignment, awkward expectations, and a lot of work for very little return.

At first, I thought the difference was audience size.

Then I thought it was the number of speakers. (I once hosted a summit with 61 speakers!)

Then I thought maybe it was marketing.

But after working on enough events, I realized something important: The difference wasn’t luck.

The difference was alignment, strategy, experience design, and follow-through.

The summits that worked were intentional. They were designed with the speakers, the audience, and the host’s business in mind from the very beginning.

The summits that didn’t work were often rushed, misaligned, overly complicated, or focused only on registrations instead of relationships and results.

That’s why I created A Summit About Hosting Summits. To have the conversations that most people in

the summit space are not having, and to help you build events that actually work for your business, your speakers, and your audience.