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CONNECT | COLLABORATE | CREATE BETTER EVENTS
A SUMMIT ABOUT SUMMITS
April 23rd, 2026
If you’ve ever wanted to host a virtual summit, speak on summits, or use summits as part of your marketing strategy, this event will show you what actually works. A Summit About Summits is a live virtual event focused on summit strategy, marketing, audience engagement, speaker collaboration, and experience design. Instead of overwhelming presentations and content overload, this summit is designed as a collaborative, think tank-style experience where hosts and speakers can learn, share ideas, and create better virtual events together. Whether you are planning your first summit or want to improve your existing virtual events, this summit will help you create more engaging, more strategic, and more successful summit experiences.
The Summit Industry Isn’t Broken…
But The Way Most People Run Them Is.
Over the past few years, I’ve hosted summits, spoken in summits, helped clients build summits, and worked behind the scenes on dozens of events. And I started noticing a pattern…
While some summits created incredible relationships, clients, and opportunities; other summits created burnout, misalignment, awkward expectations, and a lot of work for very little return.
The difference wasn’t luck. It wasn’t audience size. And it wasn’t the number of speakers.
The difference was alignment, strategy, experience design, and follow-through.
A Summit About Hosting Summits exists to have the conversations that most people in the summit space are not having, and to help you build events that actually work for your business, your speakers, and your audience.
What is a virtual summit?
How do I host a virtual summit?
How do summit speakers get invited?
How do I market a virtual summit?
Are virtual summits still effective?
How do summit hosts and speakers collaborate?
What makes a successful virtual summit?
Should I host a free or paid summit?
How do I get more attendees to my summit?
What should I include in a summit agenda?
What we will cover at the event
Strategy & Planning
Should you even host a summit?
How summits actually make money
Choosing the right summit format for your business
Planning a summit that supports your long-term goals
Filling the Room
How to attract the right audience (not just a big audience)
Using ads, partnerships, and workshops to grow registrations
Audience alignment and conversion strategy
How speakers and hosts can work together to promote effectively
Experience & Delivery
Designing a summit experience people actually enjoy
Accessibility and inclusive event design
Preventing overwhelm and content overload
Creating events that people stay engaged in
Speaking & Partnerships
What hosts wish speakers understood
What speakers wish hosts understood
Setting expectations and creating better partnerships
Authentic speaking and relationship-driven events
Implementation & Results
Turning summit relationships into clients and collaborations
What to do after the summit ends
How to actually get ROI from your event
Turning your summit into a long-term asset
Any of this sound familiar?
You hosted a summit and it was a TON of work for very little return
You were told summits were the fastest way to grow your list, but your audience didn’t convert
You weren’t sure how to fill the room with the right people
You want to host a summit but don’t know where to start or you have hosted and want to do better next time
You spoke in a summit and felt like expectations were unclear
You’ve seen summits that felt like content dumps and people left overwhelmed
You want to speak at summits but aren’t sure which ones are worth your time
You want your summit to create relationships, not just registrations
If so, just know I’ve been there and you are in the right place!
How to Host a Virtual Summit That Actually Works
Virtual Summit Strategy, Marketing, and Experience Design
What Makes This Summit Different
Virtual Summit Topics We Will Cover
Meet Our Virtual Summit Speakers
General Admission vs VIP Summit Experience
Virtual Summit Agenda: What the Day Looks Like
Frequently Asked Questions About Virtual Summits
Who This Virtual Summit Is For
Register for A Summit About Summits
What I Discovered About Summits
After working on summits from every angle... host, speaker, strategist, and behind-the-scenes builder, I realized something...
Successful summits aren’t about the number of speakers, the size of your list, or the fancy tech.
host a virtual summit
speak on virtual summits
virtual summit marketing
summit strategy
summit audience engagement
summit experience design
summit speaker collaboration
virtual event planning
successful virtual summit
online summit strategy
summit implementation
summit networking
summit partnerships
summit promotion strategies
What every successful summit needs:
Alignment: The right speakers, audience, and offers
Strategy: Knowing why you’re hosting and what success actually looks like
Experience: Designing an event people enjoy and remember
Follow Through: What happens after the summit matters more than the summit itself
This event brings together experts in marketing, accessibility, audience building, speaking, event planning, and summit strategy so you can see the full picture, not just one piece of it.
Introducing
Our Speaker Line Up!
This isn’t a group of people teaching theory. These are people who have:
Hosted summits
Spoken in summits
Filled events
Run ads
Built audiences
Designed experiences
Managed speakers
And seen what actually works behind the scenes
Throughout the event, you’ll hear different perspectives, strategies, and real experiences so you can decide what approach works best for you and your business.
Elaine Turso
Host, Facilitator, and Summit Strategist
Elaine has hosted summits, spoken on summit stages, and helped build events behind the scenes, giving her a unique perspective on what makes summits successful and what makes them frustrating. She created A Summit About Summits to bring hosts and speakers together for honest conversations about strategy, experience design, marketing, partnerships, and what it really takes to create summits that are impactful, ethical, and worth everyone’s time.
Connect with Elaine: www.elaineturso.com
Bobbie Carlton
Innovation Women
Partnering with Speakers: Where Expectations Break Down
Bobbie will discuss the relationship between summit hosts and speakers and where expectations often don’t align. She will share how to create collaborative events where speakers feel supported, how to encourage speakers to help promote your event, and how to position your summit in a way that benefits everyone involved....
Connect with Bobbie: https://innovationwomen.com/
Jenn Davey
Ripples of Access
Creating Inclusive Summits That Everyone Can Experience
Explore how accessibility affects engagement across the entire summit journey, from registration and emails to presentations and post-event content. She will share practical, easy-to-implement changes that help reduce barriers, improve engagement, and create a better experience for all attendees.
Connect with Jenn on LinkedIn:
Caterina Rando
Thriving Women in Business
Using Free Workshops to Fill Your Summit, Build Your List, & Gain Clients
Caterina will share how strategically designed free workshops can help summit hosts and speakers attract aligned audiences, increase registrations, grow their email list, and turn visibility into real client opportunities. Learn how workshops can be used before, during, and after a summit to build trust, increase engagement, and create long-term business growth.
Connect with Caterina: https://caterinarando.com
Mradula Shet
Litos
Beyond the List: Strategic Synergy for Summit Success
Mradula will discuss why summit success is not about the size of your email list, but about audience alignment and conversion strategy. Learn the frameworks for evaluating summit opportunities, warming up your audience before promotion, and structuring presentations and landing pages so participation turns into leads, clients, and partnerships.
Connect with Mradula:
Samantha Fine
Meta Ads & Funnel Strategist
Using Meta Ads to Drive Qualified Sign-Ups for Your Summit
Samantha will walk through how Meta ads can be used to attract new audiences and drive qualified summit registrations. Learn how to use Meta ads to target the right audience, and how to create ad content that connects with ideal attendees and encourages them to sign up. Using paid ads as a strategic tool to grow your audience and increase registrations can result in great summit success!
Connect with Samantha: https://samanthafinedigital.com/
Justyna Nielsen
Virtual Event Strategist | Magnetic Brand
Let’s Party: How to Curate a Summit Experience That Everyone Enjoys
Justyna will discuss how strategic event design and intentional experience planning can help summit hosts create events that are engaging, memorable, and enjoyable for attendees and speakers. She will share how the structure, flow, and engagement elements of an event influence participation, energy, and overall summit success...
Connect with Justyna: https://magneticbrandonline.com/
Karly Stein
Here 4 Dopamine
Creating Audience Experiences for Every Brain
Karly will share how designing summit experiences with neurodiversity in mind can dramatically improve audience engagement and connection. She will provide simple, practical strategies to reduce cognitive overload and create presentations and event experiences that are more inclusive, engaging, and easier for audiences to follow and retain.
Connect with Karly: www.kstencreates.com
Ciara Ward
Founder of Ci Notes | LCSW Clinical Wholistic Therapist
Be You: The Power of Authenticity in Summit Speaking
Ciara will explore how authenticity becomes a speaker’s greatest strength on summits and why audiences connect more with truth than perfection. She will share how speaking from identity and personal experience builds trust, strengthens audience connection, and makes presentations more memorable. This session will help speakers release the pressure of perfection and instead communicate confidently, naturally, and in alignment with their true voice....
Connect with Ciara:
Tracey D'Aviero
The Confidence Coach for Virtual Assistants
Breaking the Cookie-Cutter Summit Model: What Actually Works
Tracey brings behind-the-scenes insight from hosting summits, speaking at events, and managing the backend of many summits over the years. She will share how format decisions, speaker selection, live vs. pre-recorded sessions, and networking opportunities impact attendee experience and event success. Learn how hosts can design summits that are intentional, engaging, and aligned with their goals instead of following the same predictable “cookie-cutter” model.
Connect with Tracey: https://traceydaviero.com
Samantha Foote
Every Brain is Different
Delivering More Than Just a Content Dump
Samantha will talk about how to design summit sessions that help attendees take meaningful action instead of leaving overwhelmed with information. She will share how implementation time, structured Q&A, and clear next steps can improve attendee experience and make summits more impactful for both hosts and speakers.
Connect with Samantha: www.everybrainisdifferent.com
Kelly Peck
Fractional CRO / Revenue Cadence
Build the Room You Want: Marketing Your Summit with Intention
Kelly will discuss how summit hosts can connect their marketing strategy to real outcomes by focusing on attracting the right audience instead of just chasing registrations. Identifying who you want in the room, choosing the marketing strategies that fit your business stage, and creating promotion plans that lead to better attendance, engagement, result in overall summit success.
Connect with Kelly: https://www.linkedin.com/in/kelly-ann-peck/
George Bryant
Digital Marketing Consultant
PRE-RECORDED INTERVIEW
Designing a Summit Experience That Serves Everyone
In our Pre-Recorded Interview, George and Elaine will explore how summit hosts can design the emotional and experiential journey of an event so both speakers and attendees feel supported, prepared, and engaged. Structuring communication, setting expectations, and guiding the event experience so the summit feels smooth, intentional, and impactful for everyone involved are foundational elements every summit host needs to know.
Connect with George:
Get Your Tickets Here!
General Admission
General Admission is where you learn.
VIP is where you build.
If you just want ideas, General Admission is perfect.
VIP Ticket
VIP Ticket
Here’s everything you get:
Lifetime replays
Bonus Speaker Interviews
VIP-only networking session (8am PST)
Implementation Session (12:30pm PST)
Summit Workbook
Early Bird Price: Only $97
VIP Ticket increases to $199 on April 23rd 2026
TESTIMONIALS
Speaker
TESTIMONIALS
Speaker
SuperKate Slepika
Somatic Life Coach
"I was impressed with the clear outlines and deadlines from the moment I was asked to join. The intentional flow of talks made the entire experience seamless. I would be honored to participate in more of Elaine’s summits.”
Heidi Medina
Talk to Heidi
"The Summit About Summits was Elaine's best summit...yet. She just keeps bringing such amazing speakers and manages to put them in an order that just builds on the knowledge throughout. The networking, the energy, and the fun we have as speakers and members of the audience brings not only learning, but connection, which is one of the main reasons you do summits. 100% worth my time and effort to show up. And even though this summit was about summits, ALL of the advice could be applied to any hosted event. Thanks for another brilliant summit Elaine."
Lisa Condon
Lisa Condon Enterprises
"As a speaker for Elaine's event, I was blown away by the incredible organization and communication she provided. As an attendee, she gathered the right speakers to provide the right journey for the attendees. I walked away with so many ideas, reminders, and a-ha moments."
TESTIMONIALS
Speaker
TESTIMONIALS
Attendee
Christine Lagana Mariani
Life and Grief Coach
"I can to this thinking I would learn a few nuggets. Elaine inspired me to not only sign up to be a speaker at someone else's summit but strongly considering hosting my own! I know! Thanks to everyone who participated and shared your zones of genius. So many levels of gratitude!!"
Erica Hanna
Puke Rainbows Creative
So. Much. Value. The quality of the speakers? Top Notch! And it was all packed into just a few hours! As a busy business owner, who can ask for more?
Samantha Foote
Every Brain is Different
"Great summit! It's the first one that I sat through the whole thing and didn't want to leave for fear of missing anything. It was so informative and full of actionable strategies to have a successful summit."
We Are Doing This Differently
No death by PowerPoint
No pitch fests or constant promotions
No back-to-back presentations all day
No overwhelming content dumps
No speakers disappearing after their talk
No “watch 20 videos and hope something sticks”
No vanity metrics and empty registrations
No confusing expectations between hosts and speakers
No events where everyone is exhausted and nobody takes action
Think tank–style experience
Real conversations
Honest insights
Actionable takeaways
Time to actually think and implement
Collaboration between hosts and speakers
Multiple perspectives on the same challenges
Focus on alignment, experience, and strategy
Events designed around people, not just content
Relationships, partnerships, and long-term opportunities
What the Day Looks Like
Start Time: 8:00 AM PST | 9:00 AM MST | 10:00 AM CST | 11:00 AM EST | 3:00 PM BST
8:00
AM PST
VIP NETWORKING
Who’s here as a host, speaker, curious observer?
What you want to learn?
What has frustrated you about summits?
What are you hoping to build?
8:30 AM PST
OPENING: Setting the Stage
REAL TALK
What’s broken in the summit industry
Why this conversation matters
What to expect from today
8:50 AM PST
PANEL: The Messy Middle
These moderated conversations will cover:
Partnering with Speakers: Where Expectations Break Down (and How to Fix It)
Creating Inclusive Summits That Everyone Can Experience
Visibility & Audience Building Perspective
9:30 AM PST
FEATURED INSIGHTS: What Actually Works
Featured Speakers: (Each speaker delivers a 10 - 12 minute focused insight)
Caterina Rando: Using Free Workshops to Fill Your Summit, Build Your List & Gain Clients
Mradula Shet: Beyond the List: Strategic Synergy for Summit Success
Samantha Fine: Using Meta Ads to Attract Qualified Attendees for Your Summit
10:30AM PST
Live Strategy Conversations
These are facilitated, live strategy conversations, not presentations and not breakout rooms.
Conversation 1: Build the Room You Want: Marketing Your Summit with Intention
Ads strategy
Conversion + alignment
Audience experience
Conversation 2: How to Curate a Summit Experience People Actually Enjoy
Accessibility
Real-world insight
Neurodivergent experience
Content usability + overwhelm prevention
Conversation 3: The Power of Authenticity in Summit Speaking
How authenticity impacts trust, connection, and experience.
12:00PM PST
CLOSING: Raising the Standard
Share your key takeaways
Get in the Hot Seat and ask questions
Let's define what better summits look like together
Get clarity and direction on how to move forward
12:30PM PST
VIP: IMPLEMENTATION SESSION - From Insight to Action
Workbook Prompts will help guide you to your next steps
Turn your ideas into action
Hot Seats Q&A
Real Time Application
P.S. My Summits are pretty FUN!
April 23rd 2026
8am PST | 9am MST | 10am CST | 11am EST
Frequently Asked Questions
Is this only for people who want to host a summit?
No. This event is for summit hosts, speakers, and anyone who wants to use summits for visibility, list growth, partnerships, or revenue.
Do I need to have hosted a summit before?
Not at all. This event is helpful whether you are brand new or have hosted multiple summits.
Will there be replays?
VIP Ticket holders have lifetime access to the replays. Free Ticket Holders get access to the replays for 24 hours.
How long is the event?
The live event runs from 8:00 AM – 12:30 PM PST, with an optional VIP implementation session afterward.
Is this a presentation-style summit?
No. This is a live, discussion-based, think tank style event focused on real conversations and practical takeaways.
What will I walk away with?
You’ll leave with a clearer strategy, new ideas, and a better understanding of how to host, speak at, or participate in summits that actually support your business goals.
You haven't gotten your ticket yet?
April 23rd 2026
8am PST | 9am MST | 10am CST | 11am EST
